This is about appealing to people’s pride. Don’t to be the only one on the weekend ride with a filthy bike, after investing in that racing machine you want to keep it running smoothly and looking great

taking pride in how you ride, you spend all that money on the latest kit and yet your bike lets you down

want to be the envy of your friends as you bike gleams and isn’t making the racket on the weekend ride

We could also get one for festive 500, making sure your steed is ready to ride those miles and ride into to the year with confidence/style